The Sender-Sumardy Coffin. apologize
Juni 7, 2011 Tinggalkan komentar
CEO of marketing firm Buzz & Co., Sumardy been named as a suspect in the case of delivery that make a scene coffin to a number of media companies and advertising. Top perbuatannnya it, Sumardy apologize.
“As a personal and company, I apologize to all those who feel uncomfortable with what I do. This will be a learning for me and my institution,” said police Sumardy in Tanah Abang, Tuesday, June 7, 2011. Though a suspect, but Sumardy not detained. He only charged to report.
Sumardy hope he can trick them out of the case. For that, in the near future he will come and apologize to the complainant who feels uncomfortable on the shipment. “That I do so that they would withdraw their report,” added Sumardy dressed all in white.
Previous Sumardy admitted sending packages coffin for promotional purposes related release of the book “Rest in Peace Advertising ‘. In the package there are flowers and a piece of paper with http://www.restinpeacesoon.com, complete with access codes to log into the website. According to him, this is a breakthrough in the world of advertising.
Sumardy said it would continue to use the marketing technique. Because, he said, one of the marketing strategy is through ideas that are attractive and do not kill creativity. “However, the effect should be seen as well. What are the disadvantages for others or violate ethics. What is certain is the existence of this incident I did not expect,” he said. So, what marketing strategies he used it successfully, remember now he often preached. “That let the public distinguished judge,” he explained.
Sumardy subject to Article 335 paragraph 1 of the Criminal Code regarding actions are not pleasing to the threat of a prison sentence of 1 year.